Being a small business doesn’t always mean you have to look like one. Here are some of the best ways to make your business image soar.
Being part of a small business has lots of perks; you can often work locally and create a wholesome, trustworthy brand.
However, sometimes bigger companies can have it easier, naturally attracting more customers and a wider audience through their size and appearance.
With a few tricks, small businesses can also achieve a greater image of scale.
Appearing as a larger business has lots of benefits which we want to share with you in this article.
Larger organizations are often associated with being more reputable and well established.
For businesses to become large in scale, a company must be doing something right with their customers.
If consumers believe you have a huge loyal following, they’re far more likely to be interested in your services.
Ultimately, the impressions made on potential customers can lead to an increase in custom to your business, increasing your sales and revenue.
1. Choose the right phone number
This can be easily overlooked, but the kind of phone number you advertise will make a big impression on potential customers.
Using a mobile phone number immediately labels you as a small business without a dedicated business landline.
It suggests that you are often out and about, perhaps without an office. It might not give the impression of the scale you’re looking for.
However, it’s not necessary to set up a whole new landline number for your business.
There are thousands of virtual numbers available that can still redirect to your mobile or home phone without the caller being aware where or on what device you’re answering the phone.
It’s important to choose the best phone number to reflect your business. An 0800 freephone number gives your business an image of being much larger. As 0800 is completely free to call from landlines and mobiles, you are also showing your customers that you care.
An alternative to creating a bigger business impression is to use an 03 number. 03 numbers are the newest range of numbers to be introduced to the UK and create a national presence. These numbers don’t limit your business to a certain geographical area, encouraging business from right across the UK.
01/02 local numbers might also be the best choice for your business, as they can reflect a big city or certain location that you might want to target.
Virtual numbers are relatively inexpensive too.
Create a menu option to greet callers or an audio announcement, so you know whether it’s business or home calling and answer the phone in the most appropriate manner.
2. Use a telephone answering service
A telephone answering service like Cymphony’s can handle all your business calls.
This is great as the first point of contact for your customers. Every call is answered in your company name in a professional and friendly manner. These calls can then be patched straight through to you or a message can be taken. You’ll never miss another inquiry or sales lead again.
Alternatively, a call handling service is a great solution for when you just can’t get to the phone.
Voicemails are impersonal and customers can never be sure whether their call will be returned. Virtual receptionists are a much better way to interact with your callers. Not only do they experience better customer service, but it also gives the impression of a larger business as you have staff available to always ensure the phone is answered.
3. Use a virtual office
As a small business, you may not have a dedicated office or maybe work from home. Even those businesses with offices may not want to advertise the location of where it is based.
A virtual office is a great solution.
It allows you to have a registered business address in a prestigious location such as London or another large city.
Having a London address immediately creates a larger more established business image and if you combine this with a local London phone number, you can expect to see some growth on your business!
Virtual offices can offer registered business addresses, mail forwarding, and often even meeting room hire.
4. Make a good website
The online presence of your business is vital for ensuring both visibility of your brand and the credibility of your business.
Your website should reflect the quality of your services, naturally increasing your business image.
You can use reviews and testimonials to reiterate the quality of your business online – the more customers you have vouching for your exceptional service the larger and more impressive you seem.
Although it may be tempting to create your own website and save costs unless you are a competent coder it may be beneficial to consider outsourcing your website development.
You want the end result to be as impressive and eye-catching as possible.
5. Create a social media presence
It’s also important to create a social media presence online, where you can advertise your business and interact with consumers and related services.
The more followers and interactions you generate, the larger your business will seem to potential customers.
It’s vital your business tries to engage regularly on a platform targeted to your audience. Rather than spreading yourself thin trying to post on Facebook, Twitter, Instagram – focus on where your audience is most likely to interact and concentrate your focus here.
In order to look larger, your business should focus on how it is presenting itself both online and through other forms of communication.
Ensure you’re advertising the best phone number for your business and that someone is always available to answer the phone when the calls come flooding in.
A virtual office allows you all the perks of a prestigious business address without the excessive costs of having an actual office there. A positive online presence, including a professional website and interactive social media accounts, are essential for building a larger community image.
There are many cost-effective ways small businesses can take advantage of, in order to create an image of scale. All of these methods also allow your business to grow larger organically, helping you to achieve the larger business size you’re aiming for.